CoreData Bespoke Research
by CoreData · Data and analytics · Sydney, NSW, Australia
Custom qualitative and quantitative research projects designed to answer specific business questions for financial services and other industry clients.
What CoreData Bespoke Research does
- Qualitative research including focus groups, in-depth interviews, online bulletin boards and ethnographic research
- Quantitative surveys and statistical analysis
- Remotely moderated focus groups (RMFG) via UWA partnership
- Customer segmentation and behavioural analysis
- Strategic positioning guidance
- Brand and campaign tracking
- Customer experience and acquisition strategy research
- Multi-country and multi-division complex projects
- B2B and B2C research coverage
- Presentation and reporting of findings
What CoreData Bespoke Research is used for
- Understanding customer and member needs in superannuation and banking
- Developing targeted member communication and CRM strategies
- Informing product development and market entry decisions
- Brand health and campaign effectiveness measurement
- Social and community research for government and NGOs
Who CoreData Bespoke Research is for
- Banks and mutuals
- Superannuation funds
- Insurance companies
- Asset managers and financial planners
- Government and NGOs
About CoreData
Bespoke and syndicated financial services market research, customer intelligence, consulting and consumer panel services.
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