SAS marketing and customer intelligence
by SAS · CRM and customer experience · Cary, United States
Customer analytics and marketing decisioning
What SAS marketing and customer intelligence is used for
- Plan and orchestrate customer journeys across touchpoints
- Build real-time audience segments from isolated data
- Measure and optimise marketing performance across the customer journey
About SAS
Analytics and AI platform (SAS Viya) with anti-money laundering, fraud, credit risk and regulatory capital solutions.
SAS in the vendor registry: its products, features and similar vendors.
Also by SAS
- SAS Viya: Cloud analytics and AI platform for data science and decisioning
- SAS Anti-Money Laundering
- SAS Risk Solutions: Credit risk, regulatory capital, IFRS 17/AASB 17, stress testing and model risk
- SAS Fraud and AML: Financial crime detection, alert triage and investigation
- SAS Fraud & Compliance solutions: Fraud detection, AML and financial crime analytics
- SAS Risk Management solutions: Credit, market and enterprise risk modelling and regulatory risk calculations
More in this category: CRM and customer experience software for financial services.
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